Meet the team

Howard Frisby

UK Division

Howard Frisby

Having left school at 16, in 1983, I joined the produce industry as a Junior Salesman. Initially, I was responsible for sales of UK produce and then my role progressed onto procurement. These in addition to the trading of imported produce led me to become a Senior Produce Trader.


I joined Fruco in 2016 to enhance, from a UK produce aspect, the Company’s already renowned business portfolio.


Based in offices in Cambridgeshire I am at the heart of the best arable crop growing counties in the country. I enjoy the daily contact with customers & suppliers alike.


In my spare time I like watching my local football team, Peterborough United FC, cycling & spending quality time with my family.